Marketing and Outreach
The I Matter program has a statewide public awareness and outreach campaign that includes digital ads on platforms such as TikTok and Snapchat and on-the-ground outreach to schools and youth organizations. Both the awareness campaign and the IMatterColorado.org website were informed by youth feedback.
Promote I Matter
Help raise awareness of the I Matter program. Download posts for sharing on social media. Utilize our ready-made blog post and I Matter Platform deck outlining what to expect when utilizing our website and services. Add our image files to your email signatures and link to IMatterColorado.org.
We are once again receiving requests for free I Matter materials. We welcome your orders of free posters, rack cards, stickers, banners and lawn signs which will be shipped directly to you at no charge.
We will keep everyone updated on the latest news about I Matter Colorado through the monthly Behavioral Health Administration newsletter.
About the Program
Colorado House Bill 21-1258 established this temporary program to provide access to mental health and substance use disorder services for youth, including addressing needs that may have resulted from the COVID-19 pandemic. In June 2021, Governor Jared Polis signed the bipartisan legislation, which dedicated $9 million to the program as part of the Polis-Primavera administration’s Colorado Comeback roadmap. I Matter is funded and administered by OBH. The program will receive an additional $6 million in American Rescue Plan Act funding following the passage of House Bill 22-1243. This allows the program to offer free mental health services to any Colorado youth through at least June 30, 2023.
Youth from 46 of Colorado’s 64 counties have signed up for the program as of March 14, 2022. View a map illustrating where sessions have been provided and where therapists are located across Colorado.